North Agenda Group
North Agenda Group is a dynamic event production and logistics company specializing in designing and executing immersive experiences that captivate audiences and elevate brands. Whether it’s a high-impact experiential activation or a complex touring project, we handle every detail from concept to completion—ensuring seamless coordination of materials, staffing, and production resources.
Our past projects include large-scale event design and production for corporate activations, festivals, and touring shows. We’ve worked with major brands and events, providing end-to-end logistics and production solutions. Notable projects include managing event production for national touring acts, overseeing full-scale logistics for multi-city experiential marketing campaigns, and delivering bespoke event design for industry-leading brands.
From gathering the perfect rental equipment to coordinating every aspect of on-site logistics, North Agenda Group delivers a comprehensive approach to event production. Led by industry veteran Sean Sandoval, our team of skilled professionals ensures each event is executed with precision, creativity, and attention to detail.
If you have a project coming up and would like to discuss how we can help, reach out to us here.
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Meet the Team
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Sean Sandoval
Founder / CEO
North Agenda Group
Sean Sandoval is a self-taught entrepreneur with a strong background in event management and experience creation. He started his journey at 16, leaving home in Sunland, California, and supporting himself by selling art at Santa Monica Pier, where he gained valuable skills in sales and networking.
Mentored by Wiley Dailey, Jason Brown, Brian Dale, and the Goldenvoice team, Sandoval began as a Stagehand at The Fonda Theater in Hollywood. His dedication quickly earned him a promotion to Stage Manager, allowing him to work across Los Angeles and develop a solid understanding of the event ecosystem.
At 21, Sandoval joined the Coachella team, working in various roles, including Production Manager. He gained experience in major festivals like Stagecoach, Electric Daisy Carnival, and Desert Daze, which built his reputation in event logistics. He has also managed touring stage production for artists like Nas, Miguel, and Ciara, overseeing everything from North American tours to world tours.
In addition to his event work, Sandoval has launched and exited several businesses, focusing on partnerships and growth. As founder and CEO of North Agenda, he leads in providing clear, practical solutions in event logistics and production. North Agenda has established itself as a go-to name in event staffing and production management.
To learn more about North Agenda’s projects, visit https://www.northagenda.com/projects.